Why Do Companies Using Air Freight to Dubai Need Freight Forwarders... But Hate Them Too?
If you've ever visited companies shipping goods via air freight to UAE (or anywhere else), you've probably seen signs like these on their doors: "No cross-border e-commerce! No sales calls! No freight forwarders!" Haha, freight forwarders have really become public enemy number one!
We all know why this happens. Forwarders keep knocking on doors every day like door-to-door salesmen - no wonder people get annoyed!
Even on social media platforms, the first comments under shipping-related posts are always ads from freight forwarders. They seem to be everywhere!
But here's the truth: Companies using air freight to Dubai DO NEED freight forwarders. The real question is - what KIND of forwarders do they need? Cold calls and social media ads won't cut it!
You might say: "I need reliable partners! How can I trust some random company that disturbs my work? For all I know, they could be a 3-person operation working out of a coffee shop!"
Actions speak louder than words. Here's how smart clients judge freight companies:
When checking a freight forwarder's website, we don't just read their fancy claims. We look for clues about their real capabilities:
- How many contact numbers do they list?
- Is their office address credible?
- How many employees show up in team photos?
- Do they share real case studies?
Here's what I tell clients about our air freight to Middle East services:
"We've been specializing in Middle East routes since 1998 (26 years experience). We successfully handled Huawei's $40M electronics shipment to Dubai."
Let's be clear: When companies like Huawei choose freight partners, they don't just pick random cold callers. They conduct:
- On-site inspections
- Background checks
- Strict contract reviews
If Huawei trusts us with $40M cargo, doesn't that prove our reliability?
Pro tip: For Middle East routes, look for forwarders with ACTUAL regional expertise - not just those chasing quick sales!