A Real Case Study: How to Choose an Air Freight Forwarder to the Middle East
Omar needed to ship a batch of high-value ceramic artworks via air freight to the Middle East. He didn’t dare reuse his previous forwarders because this shipment was too valuable to risk. While small forwarders work fine for test shipments or low-value goods, high-value air freight to the Middle East demands 100% reliability at every step.
Small forwarders rely on limited airline partners or secondary agents. Routes are restricted, communication gets messy, and delays or damage mean slow claims and weak compensation. That’s why you need a capable forwarder.
As a major forwarder, we operate two dedicated routes for air freight to the Middle East:
- Direct flights from Guangzhou/Shenzhen to Dubai
- Flights from Guangzhou/Shenzhen to Dubai via Beijing
We book pallet spaces directly from airlines—over 30 fixed pallets weekly (≈6 daily). If an airline overbooks, we activate backup plans instantly.
For example, when a client urgently needed 40 tons delivered to Dubai in 3 days (impossible for small forwarders!), we prioritized their cargo. Small forwarders hunt for available pallets after taking orders, adding 2–3 days to the process. We control the space—urgent shipments fly first.
I asked Omar: "For high-value air freight to the Middle East, do you prioritize price or reliability?" Both matter, but reliability comes first. Then consider pricing.
We’ve handled high-value goods for clients like Huawei (electronics worth ¥40 million). Big clients vet us rigorously: inspecting our facilities, running background checks, and signing contracts. Their trust proves our capability.
New clients often negotiate hard, unsure if we’re just "another forwarder." So I show them our operations live over video.
We own the entire 8th floor (1,800 m²) at Rongde International Building, Block B, Longgang, Shenzhen.
Many forwarders own offices or run Middle East routes—but few do both. Finding a second like us? Tough.
After the video tour, Omar felt reassured. We delivered his ceramics safely to his Dubai warehouse.