How Cross-border E-commerce Chooses a Reliable Freight Forwarder for Air Freight to Middle East
1. Don’t use those that are too cheap.
Because you get what you pay for. Without profit, there is no service quality. Fast ships becoming slow ships, air freight turning into trucking is never the worst thing.
The worst thing is that driven by interests, the freight forwarder may try to substitute shoddy goods for quality ones, deceive you, and transport your goods to the destination port by underreporting, concealing reports, or even not reporting, in the name of smuggling.
In this case, the goods may be detained by the customs at least, or directly destroyed at worst.
There are too many such cases. Last year, a cross-border e-commerce company in Shanghai that mainly sells mobile phone screens and chargers chose a freight forwarder whose quotation was only 60% of the industry average to send air freight to Middle East in order to reduce logistics costs.
The freight forwarder promised "regular customs clearance and 7-day timeliness", but secretly declared mobile phone screens with an actual unit price of 1200 yuan each as "ordinary plastic accessories" with only 150 yuan each, and declared chargers containing lithium batteries as "hardware products", evading nearly 200,000 yuan of import duties and value-added taxes.
However, it was finally inspected and the entire batch of goods was detained on suspicion of smuggling, with a total fine of more than 300,000 yuan; the seller not only paid 150,000 yuan in liquidated damages, but also lost long-term cooperative customers.
![]()
I have a lot to say about this. Such freight forwarders are all fly-by-night shell companies. They can cancel their registration and start anew at any time after making a big profit, and there are frequent thunderstorms around me.
We are completely different. As one of the top five in air freight to Middle East, DL has also joined the World Freight Forwarders Alliance, WCA, etc., and serves as the vice president of 13 freight forwarders associations. It has a little popularity in the circle, and few Chinese freight forwarders can do this.
We bought the entire 8th floor of Building B, Rongde Times Square, Longgang District, Shenzhen, with a total area of 1800 square meters. We regard logistics as a lifelong career.
Many customers were half-believing at first, but they were completely at ease after visiting our company.
2. Before cooperating with a freight forwarder, you must first check whether the operator of the company is the actual controller.
Why? Because this way you can filter out some bosses of freight forwarders who are ready to run away from the beginning of their establishment.
3. When cooperating, you must sign legally meaningful cooperation terms, clarify the responsibilities of both parties, and compensate for delays.
4. Don’t cooperate with freight forwarders that accept all kinds of goods.
Because everyone knows that the market price of sensitive goods is much higher than that of general goods. If he accepts your general goods at a very low price, you may be used to make up the number.
Because many sellers consolidate containers when shipping by sea. And the inspection rate of sensitive goods is much higher than that of general goods.
This may cause your goods to be delayed, and even the peak season is over, but your goods have not been cleared.