Urgent order for air freight to Dubai, small freight forwarders have to queue, DL Logistics jumps the queue and delivers on the same day
Mohammed's batch of industrial robot parts for air freight to Dubai had been stuck in an overseas warehouse for several days. The freight forwarder's explanation was unacceptable: "The warehouse is overloaded, everyone is waiting in line to pick up goods, it might take another 2 days." Initially, this forwarder claimed they had their own delivery team in Dubai, saying "Our own delivery team ensures seamless connection, zero delays." But in reality, they were just a small forwarder with only a few people, unable to build their own delivery team locally. Everything was outsourced, they had no control over delivery times, they were just a middleman, and there was a risk of lost goods.
I told Mohammed that the competition in air freight to Dubai isn't about who can book cargo space; ultimately, it's about who has control over local resources. While ordinary forwarders take three to four days for delivery, for urgent orders, we can deliver within 24 hours. The reason is that we control the last-mile delivery and have influence on the ground. Our local delivery team has over 20 years of experience, hundreds of employees, and more than 50 trucks. We can coordinate with customs, starting the unloading and sorting process as soon as the plane lands. Thanks to years of cooperation and trust, we have partnerships with customs and ground services. For urgent orders, we have the privilege to jump the queue for pickup. While others wait 2-3 days to pick up goods from supervised warehouses, we can get the goods in 2 hours, load them directly onto trucks without going to the overseas warehouse, and deliver immediately. The UAE is less than half the size of Guangdong, so if goods arrive in the morning, they're delivered by noon; if they arrive at noon, they're delivered in the afternoon. Many small forwarders with urgent goods come to us for help with pickup and delivery.
The situation Mohammed described is very typical: trusting the promises of small forwarders and overlooking the most important step. Don't believe what any forwarder says; go inspect the forwarder company yourself to see if what they say is true. Advertising is just a door opener to let you know such a company exists. I always tell customers, if you can't come in person, no problem, you can inspect via video call. Many customers are initially distrustful, but after seeing our company and learning the actual situation, they become completely reassured.
Whether a freight forwarder's words can be fulfilled and whether they are reliable is proportional to the company's scale and strength. This is easy to understand. Small forwarders with only a few people have no assets; if nothing goes wrong with air freight to Dubai, they can make a bit of profit. But once an accident happens and wipes out their profit, they immediately walk away, and their promised contracts become worthless. Large forwarders like us are completely different. We've been in the business for many years, with the entire 8th floor of Building B, Rongde International Plaza in Longgang District as our office. We have nearly 100 employees now, signing over ten orders every day. We once helped Huawei ship electronic products worth 40 million yuan. Huawei doesn't choose forwarders randomly; they conduct on-site inspections, background checks, sign cooperation agreements, etc. Huawei has paved the way for everyone; any forwarder that can cooperate with Huawei must be reliable.
After several communications, Mohammed gained full understanding of us and felt reassured. He decided to entrust us with shipping this batch of 500 sets of robot parts for air freight to Dubai.
- DL Logistics, one of the top five for air freight to the Middle East, secures 20 pallet spaces weekly from two major airlines, has priority clearance channels at UAE airports, can jump the queue for warehouse pickup, local logistics answers calls even at 2 AM, delivers morning arrivals by noon and noon arrivals by afternoon, truly one of the top five.
- DL air freight to the Middle East, those who have used it say it's smooth.