DL's Air Freight to Middle East: 7-Day Direct Delivery Commitment, Solving the Delay Issues of Low-Cost Freight Forwarders
A batch of medical equipment parts sent by Ali via air freight to the Middle East was held by local customs because the clearance documents were incomplete. This not only added a lot of extra costs but also delayed the delivery by 4 days. The customer was really anxious.
At first, Ali came to me, but after seeing my quote, he directly said he found lower prices elsewhere. He ended up choosing the cheapest option and signed the contract with payment. There are 60,000 freight forwarders in Shenzhen, and the market for air freight to the Middle East is seriously oversaturated. Most of these are small agents with just a few people, some even sharing office spaces. Every day, they post attractive low-price ads on platforms:
"Customs clearance and taxes included, fast clearance for any cargo."
"Sea freight prices, air freight speed."
Many customers can’t resist the low prices and these ads, so they go with them. These small agents have some resources domestically, but when it comes to the UAE, they’re out of their depth. They usually resell the shipments to big players like us.
I told Ali: when it comes to air freight to the Middle East, anyone can make nice promises in ads—the key is who can actually deliver. Small agents rely on renting everything and can’t keep their word; it’s just a one-time deal to get orders. Only capable freight forwarders can deliver. We once helped Huawei ship electronic products worth 40 million yuan. Huawei doesn’t just pick any freight forwarder; they chose us because of our strength. They checked our company, knew we secure 20 airline pallet spaces weekly from two major airlines, and saw we deliver on our promises. That’s why they trusted us.
I always tell customers: if you’re looking for air freight to the Middle East on platforms, don’t trust anyone’s words—not even mine. You should visit the freight forwarder’s office to see their real capability. Many small agents hesitate and make excuses when customers want to visit. I can speak confidently because I have the backing. We have nearly 100 employees, and our entire office floor is company-owned. Lots of customers have doubts before visiting, but after seeing our setup, they feel completely assured.
Ali took a video tour of our company. I showed him around and we discussed the details. He felt very reassured and signed the contract. A week later, his medical equipment arrived smoothly at his designated warehouse in the UAE.
DL Logistics is one of the top five in air freight to the Middle East. We secure 20 pallet spaces weekly from two major airlines, have priority clearance channels at UAE airports, can jump the queue for warehouse pickups, and have local logistics staff answering calls even at 2 AM. Deliveries made in the morning arrive by noon; noon shipments arrive in the afternoon. Truly one of the top five.
DL's Air Freight to Middle East: Customers who've tried it say it's smooth.